“My dream is to create a universe of jewelry at prices everyone can afford, without compromising on quality. Jewelry often has a sentimental message when given as a gift, and therefore it should last year after year.
"Jewelry that has great meaning, passion and creativity behind it"
Who am I?
Camilla Louise Kroyer
It all started many years ago, when at the age of 18 I began my journey as an entrepreneur in clothing and fashion.
I spent 6 years in the fashion industry before I chose to let go - in favor of starting from scratch with jewelry, which has an elegance and beauty that appeals to me in a deeper, more sentimental way.
I have always been a creative soul, and have had a curiosity to learn new things in life, and with jewelry I feel like I can express my feelings and thoughts in a way I could never do in clothing designs.
Jewelry became a whole new world where I could express myself creatively.
My jewelry journey started in my parents' spare room, where my mom helped me pack daily and my dad drove to the post office.
Today I am sitting in Copenhagen K with a small team of the best people who have agreed to join my journey - What you now know as 'Camilla Krøyer Jewellery'.
It's the best thing that's ever happened to me. Creating something beautiful and meaningful for others. I consider myself lucky to be able to do it every day.
The expression of creativity
I do not work with seasonal collections - I only work from a mission to share new jewelry when I have something on my mind or when my senses and emotions encounter something that captures and fascinates me.
Every piece of jewelry I create is developed over many months and sometimes several years.
In my collection you will find both completely original designs and my interpretations of timeless classics, where I add my own distinctive touch through the choice of materials and craftsmanship that I can vouch for.
Feminine & Raw Jewelry
I have always worn very chunky jewelry, as well as simple ones - I think the combination of the two styles can create a framework around my entire outfit.
That's why you'll find both raw and feminine jewelry, as well as classic and timeless - my message is that you should personally mix and match jewelry, depending on who you are.
You will find a wide palette of styles that can stand alone, as well as with my other designs or jewelry you already have.
Become a part of
My jewelry universe
Here I reveal both new styles before they come online, as well as the few campaigns I hold a few times a year.
It is important to me to keep jewelery exclusive, which is why you won't see a sale category in my store either.
As a member, you get several benefits - I also continuously develop Limited-edition designs, which are released to my members first.